Kevin Gibbons, Director of Search 
A leading light in the search industry, SEOptimise founder Kevin Gibbons is a web expert with over 10 years’ experience. He has specialised in the field of search engine marketing since 2003, advising a wide range of industry sectors on increasing their online visibility by using the latest search engine marketing techniques.
A highly respected expert blogger on the latest developments in search engine marketing, Kevin writes regularly for SEOptimise, Econsultancy and Search Engine Land, plus he is highly followed on Twitter. At SEOptimise Kevin oversees the search marketing team, the strategy of online marketing projects, client account management and promotes the business within the search industry.
Kevin graduated with an honours degree from Oxford Brookes University, where he studied Business Information Systems. Before forming SEOptimise Kevin developed web-based projects for some of the countries biggest brands including The Carphone Warehouse, BuyEpson, Boots and Corus Hotels.
Stuart Tofts, Commercial Director
Award-winning entrepreneur Stuart Tofts is director of SEOptimise. With a background in sales and marketing, Stuart has worked in product management in the IT sector for 10 years.
Before joining SEOptimise Stuart started his own company – the innovative dry cleaning business Purple Label – which won Oxfordshire Small Business of the Year in 2006. A year later, Stuart sold Purple Label to join Kevin Gibbons in building SEOptimise. Together, Kevin and Stuart have gained a considerable reputation for high-quality, ethical standards in both practice and product. SEOptimise is now a leader in the field of search engine optimisation.
Stuart is a Management and Mathematics graduate of the University of Leeds. He is a Cisco Certified Design Associate (CCDA) and Cisco Certified Network Associate (CCNA). At SEOptimise Stuart heads up the company’s business development, marketing and financial management. Stuart helped secure SEOptimise’s status as a Google AdWords qualified company.
Libby Chivers, Business Development Manager
Libby has five years experience in sales, marketing and client account management. She heads up the Business Development side of SEOptimise. After studying Business Management at Exeter University she quickly focused on blossoming her career in Marketing. She is passionate about business strategy and helping other business’ grow.
Libby is a people person and is always happy to be on hand to ensure both existing and potential clients see maximum return from all SEOptimise’s services.
Richard Fergie, Paid Search Manager
Richard Fergie joined SEOptimise in September 2008 after finishing his MMath at the University of Oxford. The analytical thinking skills learnt on this course are very useful in his main role as a PPC account manager. These are demonstrated in many of Richard’s blog posts for SEOptimise.
He is a fully qualified Google AdWords Professional and Google Analytics Authorized Consultant. A key part of Richard’s role is the implementation and interpretation of client’s web analytics which is used to monitor the effectiveness of search campaigns and overall performance.
Marcus Taylor, SEO & Social Media Executive
Marcus Taylor joined SEOptimise in October 2009. Marcus developed his technical skills in social media marketing and search engine optimisation from a young age through a series of ventures he operated as a teenager, many of which were online based companies, his key roles at SEOptimise include carrying out technical work on SEO projects, and managing social media campaigns.
