Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most
shares on social media
links
attention
traffic
for several reasons.
This year some of the big guys in the SEO blogosphere started doing 30 something lists as well, SEOmoz does them, SEL compiles them. They even surpass my lists in some cases as they spend obviously more time on them than I do. Their success with this technique has just confirmed to me that 30+ lists work. That’s why I will tell you how to write them.
Following my BrightonSEO presentation yesterday, I thought it would be a good idea to use one of the WordPress plugins I recommended, Blackbird Pie, to recap the top tweets from the day:
Today I presented at the excellent BrightonSEO mini-conference. My talk looked at 20 WordPress plugins to supercharge your blog – here’s the slides, with links to each of the plugins below.
Three of the most trusted SEO and social media experts, Rhea Drysdale, Tamar Weinberg and Lee Odden. Photo by toprankonlinemarketing.
Interviews are often overlooked pieces of distilled wisdom. They aren’t very popular on social media but they definitely should be! In interviews experts often provide the most valuable nuggets of their knowledge in a very concise form. You need to study dozens of other blog posts to learn as much.
Moreover experts often tend to focus on one aspect a time when they write something themselves, even when compiling a list like this. On the other hand interviews focus on several key questions an expert wouldn’t even attempt to cover in one blog post or seminar. These facts combined result in in a very condensed piece of advice.
This week you may have noticed we have started recruiting for an SEO executive – rather than just writing up a standard we are recruiting post, I thought I’d share the process of how to advertise for jobs online.
This is quite worryingly from Oxford – image credit Flickr
As a disclaimer, I have nothing in particular against recruitment agencies it’s just good to know the alternatives available – and of course everyone likes to know how to do things on the cheap!
Having attended both SMX Advanced conferences in London and Seattle earlier this year, I thought it would be useful to share the highlights of each event and compare the differences of each conference.
On a personal level I found them both to very good events, for different reasons. London provided my first SMX speaking opportunity, while Seattle was the first conference I’ve attended in the US – so hopefully I can be in a good position to comment on both.
So China just renewed Google’s license to operate there. Google has tried to “abide by Chinese law” as they prefer to put it. Chinese law says: The communist party decides what’s the truth and what not. What’s not true shall neither be published nor searched for.
Are multinational corporations like Google good law abiding citizens? Rarely. Is Google abiding by the laws elsewhere? Well, just look at the other news today.
In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have.
Moreover I’d like to combine these clues with the statistics suggesting that people trust their friends when it comes to products, services and other recommendations while at the same they by now distrust social media in general.
Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why?
The Twitter hype is over!
Twitter has peaked usage and traffic-wise in January, or maybe even earlier. That’s not the main reason though. Also Google Trends still shows an increase. We had started publishing the Twitter column when Twitter traffic had been far less significant. No, the real reason are Twitter news or rather non-news.
Getting targeted traffic for a website is just the first step in a thorough SEO process. What comes next? Landing page optimization or conversion (rate) optimization/CRO follows. After all you want the visitors you get to stay on your site and perform the desired action (like ordering or subscribing).
One of the foremost ways to optimize landing pages for more conversions is A/B split testing
sometimes also referred to as simply AB testing. The concept is pretty simple. In the most basic set up you show version A of a page to half of your visitors while in the other half will see version B.
