I read an excellent article this week about SEO for Google, discussing the main factors of how to achieve high rankings in the #1 search engine. This discussed the importance of quality backlinks, the age of links and domain names and the piece I found especially interesting was about how your results fare in the search engines suggesting your rankings can drop if referred users are not interested in your website and click back to find another website instead. This makes it very important to target specific search terms which relate to your site and ensure your website is user friendly and interesting to read.
“How your website fares in the results is a growing factor and will only continue to gain importance as time passes. If your website appears in the results for a specific phrase yet no one click on is your website will drop out of the rankings. Arguably worse, if your website is clicked however after a few seconds Google detects that the searcher has returned to the results to find a new site your site will drop. It is for this reason that it is important to insure that the titles you write for your website are both search engine and human friendly. You want Google to rank it highly and you also need humans to click it or Google won’t rank it highly (circular logic I know but valid nonetheless).”
Here is the full SEO for Google article, you may also find the previous articles on SEO for Yahoo and SEO for MSN interesting too.
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