In order to make the anchor text of the blog links to individual posts more descriptive I have edited the Blogger template so that the post title now links to the post rather than the time the post was made. This is a quick and easy html change but it should help to strengthen the quality of links pointing to each post.
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
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