The Google AdWords blog raised an interesting point this week about the different terms used for football searches around the world. Now the World Cup is underway football, soccer, fussball and fútbol are likely to be very popular searches during the coming weeks and from an advertising point of view it’s important to make sure you are optimising your ad’s and basing your keyword selection on the most commonly used keywords for each location.
“For example, let’s say you sell football jerseys in the US but are targeting your ads to a worldwide audience; you may want to change your ad text to specify that you are selling “jerseys for American football”. Or, as an alternative, you may simply change your targeting preferences so that your ads with football-related keywords only appear to users in the US.”
Using the correct term will ensure your ad is relevant to what the user is expecting to see, which should help improve your quality score, amount of clicks (both because of relevancy and higher traffic) and CTR resulting in higher conversion rates, ad positonings and reduced costs!
If you are unsure on which term to use for each country then Google Trends is a good place to start as it displays the popular locations for each term; Football vs Soccer.
You compared fooball to soccer.
The name is FOOTBALL.
Football is the global name for football. If you are selling american rules football outside of the USA then I advise using gridiron as it seeems most people know that this is the american helmet sport.
great theme – did you make it or can I download it somewhere?