Google today announced the launch of their own rival to PayPal, Google Checkout.

“Google Checkout offers an easy and trusted checkout option that enables shoppers to purchase from participating stores with a single Google login. It also works with Google’s search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.”

I will have a look into this to see how well this works, I’m particularly interested in seeing how the AdWords intergration performs. Starbucks Store, Levi’s, Timberland and Buy.com are e-commerce websites already using Google Checkout.

One thing I found particularing interesting is the free processing offers for Google AdWords advertisers:
“You mentioned processing purchases for free. How does that work?

Put simply: for every $1 advertisers spend on AdWords, they can process $10 in sales for free through Google Checkout. For example, if an advertiser spent $1,000 on AdWords last month, this month the advertiser can process $10,000 in sales at no cost. If advertisers exceed their free transaction processing for the month, they’ll only be charged 2% plus $.20 per transaction. The processing fees – or lack of them – reflect what we see as a natural relationship between generating leads through online advertising and processing online sales.“

You can find an official introduction into Google Checkout on this AdWords blog post.

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

Follow @kevgibbo

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