Google AdWords dynamic keyword insertion


By on July 11, 2006 in seo with Comments Off

The Google AdWords dynamic keyword insertion appears to be a well kept secret, until now! :)

The following code enables you to dynamically insert the keyword into your ad text. This can help to improve your CTR and can save a lot of time when managing and optimising a large campaign.

To use the dynamic keyword insertion, you need to place {KeyWord:Default Text} in your ad headline or description. This will display the relevant keyword from your keyword list (as opposed to the keywords searched for in Google) unless this exceeds the maximum amount of characters and then it will display your default text.

{KeyWord:} Capitalizes all words
{keyword:} Lowercase version of words
{KEYWORD:} Capitalizes all letters

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Related posts:

  1. AdWords Enhanced Campaigns: What You Need to Know
  2. Connecting AdWords and Analytics
  3. How Out of Date is the Learning Center and AdWords Exam?

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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