The Google AdWords dynamic keyword insertion appears to be a well kept secret, until now! 
The following code enables you to dynamically insert the keyword into your ad text. This can help to improve your CTR and can save a lot of time when managing and optimising a large campaign.
To use the dynamic keyword insertion, you need to place {KeyWord:Default Text} in your ad headline or description. This will display the relevant keyword from your keyword list (as opposed to the keywords searched for in Google) unless this exceeds the maximum amount of characters and then it will display your default text.
{KeyWord:} Capitalizes all words
{keyword:} Lowercase version of words
{KEYWORD:} Capitalizes all letters
Tags: Google AdWords, PPC, Pay Per Click
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