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// // Create a fake order ID using the current // time and the unique identifier that GA uses to // track this visitor. // var timeObj = new Date; var unixTimeMs = timeObj.getTime(); var unixTime = parseInt(unixTimeMs / 1000); var orderID = pageTracker._visitCode() + '-' + unixTime; // // This function assigns order values depending // on what has been clicked and submits the transaction // function subscriptiontracker(subtype,value) { pageTracker._addTrans( orderID, // Order ID "", // Affiliation value, // Total "", // Tax "", // Shipping "", // City "", // State "" // Country ); pageTracker._addItem( orderID, // Order ID subtype, // SKU subtype, // Product Name "blog", // Category value, // Price "1" // Quantity ); pageTracker._trackTrans(); alert("Test successful"); }

AdWords conversion data used to combat MFA websites

by Kevin Gibbons on August 27, 2006

Head of AdSense Kim Malone has revealed (at Arbitrage Issues in San Jose) that Google AdSense is using AdWords conversion data to identify arbitragers.

Kim was asked about the steps being taken to prevent MFA websites after being shown an example of how an AdWords ad led to an MFA site where 5 or 6 clicks were needed in order to get to a real content webpage. She explained that by keeping a track of the amount of sales converted from AdWords they can get a better idea about the goals of the advertising campaign. MFA websites will be unlikely to use conversion tracking and if they do it will be with low conversion rates as the sole purpose will be getting adverts clicks.

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