A popular topic at this years search engine strategies San Jose conference is linkbaiting, defined by Rand Fishkin as “website content that targets link-friendly audiences”. Linkbaiting is a very effective method of rapidly gaining large quantities of inbound links and high traffic through people who will link to your site, or add a social bookmarks such as Digg or del.ico.us, because they find the content interesting, humorous or controversial.

This week I have attempted my own linkbaiting project by writing an article containing 10 tips to getting started with Google AdWords which I hope people will find of enough interest to add a link to! :)

For more information about linkbaiting please view Rand’s 13-step Guide to Linkbait Love from SES.

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.