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Here’s an excellent example of how not to target your AdWords ad’s from Google! |
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While searching for “Yahoo Search Marketing Blog” on Google I came across this advert for Google Blog Search containing an English title and a Spanish description. I’m located in Australia and as far as I know the Aussies aren’t fluent in Spanish so the geotargeting and ad text don’t exactly match for this campaign! |
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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
Indeed. However did Google let that slip through!? I notice that it’s ironic that the company who designed AdWords — the coolest thing ever — doesn’t use AdWords themselves to its full potential….