AdWords dynamic keyword insertion error


By on September 2, 2006 in seo with 1 Comment
AdWords dynamic keyword insertion error While searching for www.amazon.com I came across an ebay affiliate AdWords ad containing www.amazon.com in it’s title which is repeated twice in the ad text.

www.amazon.com is a trademarked term and not available to use, as highlighted by the normal error message when trying to use this within your ad text:
“Due to trademark reasons, we do not allow advertisers to use ‘www.amazon.com’ in their Google AdWords ads. This term may be trademarked either for a certain product or service category and may apply only in certain countries.”

The eBay ad is being displayed by using AdWords dynamic keyword insertion which is obviously not checking for the use of trademarked terms.

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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