I updated my blog a while ago to edit the Blogger titles for SEO reasons. Now after being a bit worried about the number of Google supplemental results being displayed for my blog (although this could be for any number of reasons, especially as the domain is new) I decided to remove the blog title from the page title of all posts.

For example the previous page title for this post would have been:
Internet Marketing Blog: Editing Blogger’s page title for SEO

Now it will instead remove the title and display:
Editing Blogger’s page title for SEO

This is done using the code below and should help the SEO of the blog to use better titles as it will remove the irrelevant title keywords and should also help to make each page appear more unique which I hope will remove the pages from the supplemental index.

<title>
<MainOrArchivePage><$BlogTitle$></MainOrArchivePage>
<ItemPage><Blogger><$BlogItemTitle$></Blogger></ItemPage>
</title>

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

Follow @kevgibbo

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