Earlier this month Google began testing ads on Google Mobile in the UK, US and Germany which allows AdWords advertisers to promote their websites on mobile devices. Mobile ads work in the same process as normal AdWords text adverts and are created by adding a mobile ad variation to an AdGroup but you must have a mobile webpage as the destination URL.
“To create a mobile version of your website, you will need to rewrite your page in a mobile markup language, such as XHTML, WML and CHTML. You should also make sure that the layout of your website is properly formatted to display on mobile phones.”
For more information about Google Mobile Ads from the Google Help Centre please click the link.
Tags: Google AdWords, PPC, Google Mobile
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch and has presented at a number of conferences including SMX London, a4uexpo London/Europe and SAScon Manchester.
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