Search Engine Roundtable reports about an email to Yahoo! Search Marketing customers with news about the terminology to that will be used throughout the new ad platform codednamed Panama.

The key changes to Panama are:
“1) Keywords still serve as your foundation.
2) Individual titles and descriptions will apply to multiple keywords.
3) Keywords and ads will be organized into ad groups.
4) One or more ad groups will make up a campaign.
5) Your account will be comprised of all your campaigns.”

Tags: Yahoo, Yahoo Search Marketing, Pay Per Click, PPC

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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