The Inside AdSense blog have posted about what the Google AdWords landing page quality score update means for Google AdSense publishers.
“Recently, we have begun incorporating the quality of an ad’s landing page into the determination of what ads appear on your site. The quality of the ad’s landing page now affects the Quality Score that the ad receives — this score helps to determine the amount an advertiser must bid to appear on your site. The lower the Quality Score, the more “expensive” it is for the advertiser to show up on your site. As a result, you should see fewer ads on your pages which lead to low-quality sites.”
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
