I’ve been working for myself since March and I’m now at the stage where I’m analysing what’s working well and highlighting the areas that need to be improved upon. I have been pleased with how the majority of objectives I set myself have developed so far and will review these further when I return to the UK next year.

One decision I’ve made is to give this blog a stronger focus on pay-per-click (PPC) advertising, Google AdWords in particular but also Yahoo Search Marketing and Microsoft adCenter. I will continue to provide some posts about SEO but probably to a lesser extent as I’m looking to provide users with more detailed information about a narrower range of topics (making this more of an exact match for PPC Blog or Google AdWords Blog searches rather than a broad match!), this should also make a better use of my time to provide an increased quality of blog posts.

More posts

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

Follow @kevgibbo

Add to circles