Yahoo Search Marketing bid management interface changes


By on November 29, 2006 in ppc, yahoo search marketing with Comments Off

The Yahoo Search Marketing blog has posted about changes to it’s bid management interface which will now replace the position, cost and top 5 max bids columns with estimated average position and bid range for top postions, as shown in the screenshots below:

“What is Changing?
In early December some of the information you’re used to seeing on the Manage Bids page will no longer be available. The “Top 5 Max Bids,” “Position” and “Your Cost” columns will be removed from the current account interface. The View Bids tool will also no longer be available.

Yahoo Search Marketing

Instead, you’ll see two new columns on the Sponsored Search Manage Bids page:

1. Estimated Average Position
This column provides an estimate of the average position in which your ad may be displayed on the results page, based on your max bid and the bids of other advertisers.

2. Bid Range for Top Positions
This column displays the bids for the positions at the top of the search results page for each of your keywords.”

Yahoo Search Marketing Bid Management

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  4. PPC Hints for Excel 2: The Array Formula and Negative Keyword Checking

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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