The Yahoo Search Marketing blog has confirmed that US users are now being upgraded to the new Sponsored Search (code named Panama). “Invitations to upgrade will continue to be sent in stages to U.S. advertisers over the remainder of the year and early next year”. UK users will have to wait until Q2 next year so will have plenty of time to be prepared for the new version.
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
