Click-to-call ads figures


By on December 2, 2006 in google adwords, ppc with Comments Off

Search Engine Journal have posted some figures to measure the early success of click-to-call ads, based upon Google Maps and Windows Live Local stats, to answer the question do people use click-to-call?

“Among the chief findings were that 84 percent of users said they were “more likely” to contact a business with click to call than one without the service, while 80 percent indicated the service enhanced their IYP experience. IYP visitors are using click to call for a number of reasons:

  • 14 percent used it to make a purchase;
  • 28 percent to schedule an appointment or reservation;
  • 33 percent used click to call to get more information about a product or service.”

Google have been testing AdWords click-to-call in beta but this is yet to be released.

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  2. AdWords Enhanced Campaigns: What You Need to Know
  3. Using Excel to Help Move to Enhanced Campaigns
  4. Connecting AdWords and Analytics

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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