Google AdWords Quality Score Column


By on December 26, 2006 in google adwords, ppc with Comments Off

A DigitalPoint forum post displays a screenshot and information about the new Google AdWords quality score column. In my opinion this is an excellent feature to indicate an individual keywords quality score as either poor, OK or great.

Google AdWords Quality Score Column

“Quality Score Column
The Quality Score column displays your keyword’s Quality Score to help you monitor your keyword relevance. This is a customisable column that is disabled by default for new accounts. It can be enabled at any time.

Each keyword will be labelled with one of three possible Quality Score states: Great, OK or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you do not want to replace poor quality keywords, you can try optimising their associated ad text and landing pages.”

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  3. Connecting AdWords and Analytics
  4. Using Excel to Help Move to Enhanced Campaigns

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

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