Hitwise have reported that Google Blog Search surpassed Technorati for the first time last week in terms of traffic levels.
The graphs below shows the market share of US Internet visits, with the large spike in traffic during October coinciding with the addition of the Google Blog Search link on the Google News homepage.
I’m not really too surprised by these results, especially as in recent weeks I have received far more hits from Google Blog Search than I have from Technorati. Although there doesn’t seem to be any current plans I would expect Google Blog Search to replace Blogger Search (currently in 3rd place) at some point during 2007 which would also have a major effect on traffic.
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
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