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January 10, 2007

Google Analytics Conversion University

Filed under: google adwords, google analytics, ppc — Kevin Gibbons @ 5:39 am

I’m not sure how I managed to miss this first time around but I’ve just noticed that Google Analytics last year opened a Conversion University containing information about web analytics techniques.

This contains some excellent articles covering the four main categories of:
Driving Traffic
Converting Visitors
Tracking and Testing
Analytics in Context

For more information please view the Google Analytics blog post titled spotlight on Conversion University.

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"If we knew what it was we were doing, it would not be called research, would it?"Albert Einstein (1879 - 1955)