Since last April I’ve been publishing my Australia travel photos to share with friends and family. Rather than uploading the images to Flickr I decided to set myself a long-term Google Images project to try and achieve high rankings for some popular keywords in Google Images.

Due to the infrequency of Google Images indexing it has taken a while to achieve good results, but in the last few days, following the PageRank update, I started to notice an increased amount of traffic via Google Images.

So far top page results have been achieved for Sydney, Brisbane and Dublin searches. With #1 rankings for the following search terms:
Sydney Harbour Bridge
Sydney Opera House
Bondi Beach
South Bank Brisbane
Australia Zoo
Sydney Aquarium
Hong Kong Disney

Google Images can be an excellent method of gaining traffic as there is far less competition for popular keyword phrases, whereas ranking for Google’s web search for Sydney keywords would involve a much larger amount of work, including numerous quality and relevant inbound links. Pictures which have been added during the last couple of months are yet to be indexed by Google Images but hopefully similar results will be achieved in time.

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

Follow @kevgibbo

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