Search Engine Land yesterday posted about advertisers cutting Google AdWords spending with surge of keyword prices.

The post talks about a MarketWatch interview with 6 advertisers who all spent between $4 million and $10 million last year and plan to cut spending in 2007.

“So just how much has the cost of doing business on AdWords gone up in the past year? Dan Sackrowitz of Bare Necessities says his keyword prices have gone up 40-60% in 2006, with his overall Google AdWords budget rocketing up 50%. Jack Keifer from BabyAge.com saw his search ad spend double. However, he has worked more on converting those clicks into sales so he plans on spending a comparible amount this year on AdWords.”

Posted in google adwords, ppc |