The Yahoo! Search Marketing blog have 3 posts which discuss how you can increase your ad quality using the new ranking model:
Part I – Ad Text
Part II – Ad Testing
Part III – Keyword Insertion
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
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