SEO Blog & Search Engine Marketing News

// // Create a fake order ID using the current // time and the unique identifier that GA uses to // track this visitor. // var timeObj = new Date; var unixTimeMs = timeObj.getTime(); var unixTime = parseInt(unixTimeMs / 1000); var orderID = pageTracker._visitCode() + '-' + unixTime; // // This function assigns order values depending // on what has been clicked and submits the transaction // function subscriptiontracker(subtype,value) { pageTracker._addTrans( orderID, // Order ID "", // Affiliation value, // Total "", // Tax "", // Shipping "", // City "", // State "" // Country ); pageTracker._addItem( orderID, // Order ID subtype, // SKU subtype, // Product Name "blog", // Category value, // Price "1" // Quantity ); pageTracker._trackTrans(); alert("Test successful"); }

Pay Per Click News - Weekly Roundup

by Kevin Gibbons on March 9, 2007

Here’s a recap of this weeks main pay per click news:

Google AdWords

Adamap notices the Google keyword tool showing number of previous month’s searches.
Search Engine Roundtable confirms that Google AdWords Qualified Professional certifications are valid for two years.
The Inside AdWords blog discusses how the MyChange History Tool can be a handy tool for troubleshooting account behavior.
Andrew Goodman explains why Google Website Optimizer is a win-win situation for improving AdWords performance.
Google update their AdWords promotional credits policy.
I posted an AdWords CTR test to compare the performance between a .com and .co.uk display URL.

Microsoft adCenter

Search Engine Roundtable reports about Microsoft refunding adCenter advertisers too much!
The Microsoft adCenter blog release a 2-part query string usage post about what exactly is a query string? and the new query strings offered in adCenter.

Yahoo! Search Marketing

The YSM Blog posted instructions on how to find your account ID.
SEW post some more early Yahoo Panama results.

General Pay Per Click News

eWhisper makes an interesting point about how PPC has developed to become more focused on-page content and relevancy, while SEO has evolved with marketing becoming a far more important factor.
And Joe Whyte posts 18 PPC secrets to help you improve your efforts and maximize your ROI.

Here’s last weeks PPC news in case you missed it!

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