Here’s this weeks collection of PPC news:

Google AdWords
Pay-per-action beta — your questions answered – Inside AdWords
AdWords Editor’s “Top 10 Favorites” – Inside AdWords
The Guide to Creating AdWords Pay Per Action Campaigns – eWhisper.net
AdSense Publisher View Of Google Pay Per Action – Search Engine Land
Is There a Doman Wide Quality Score in Google AdWords? – Search Engine Roundtable

Yahoo! Search Marketing
Yahoo’s Panama ad platform will launch in UK / Europe in Q02 – JenSense
Judge Approves Yahoo Click Fraud Settlement – Search Engine Watch
You Complete Me – Yahoo! Search Marketing Blog

Microsoft adCenter
Ad Titles and Dynamic Text – adCenter Blog

PPC
E-Consultancy Offers Paid Search Briefing – Search Engine Land
PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental – Search Engine Land
Does “Set It & Forget It” Still Work In The PPC Game? – Search Engine Roundtable
Things You Shouldn’t Care About in PPC – PPC Discussions
Yes, Co-managed PPC And SEO Campaigns Work – MediaPost Search Insider
Google & Yahoo Ranking Look at Domains Rather Than Individual Pages – Search Engine Journal

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.