While researching this weeks PPC links I noticed that the Yahoo! Search Marketing blog has several posts which are republished identically on the Yahoo! Publisher Network blog. I understand that there’s probably a lot of information which is relevant to both site’s readers but surely it would make more sense to use the story on one blog and then post a link to this item on the other, rather than duplicating the post on each blog?

The example I found was this post on YSMBlog.com which is duplicated here on YPNBlog.com. Similarly Google’s method also may not be ideal as the Inside AdSense blog this week had a post which was also relevant to Google AdWords but not featured on the Inside AdWords blog, so in this case AdWords readers who don’t subscribe to the AdSense blog may have missed this.

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.