I’ve been tagged by Joe Williams so it looks like it’s my turn to list 5 reasons why I blog!
- 1) Improve search rankings
It’s no secret that one of the main reasons I write this blog is to help improve the site’s search rankings. Providing original content about the latest search news can lead to many natural incoming links, helping to improve search rankings for a range of long tail keywords for individual posts as well as giving a boost to general results for the whole domain.
- 2) Keeping fresh with the latest news
Because the search industry is continually changing so rapidly, I think it’s very important to have a website which reflects this. Showing readers that you know about the latest Google algorithm or AdWords quality score update and the impact this will have upon results. I’ve found that writing a blog has also encouraged me to keep up-to-date with what people in the industry are writing about, learning different bits from each which I can incorporate into my own blog.
- 3) Storing useful information
In a way I sometimes use this blog as my own social bookmarking site to help remember links which I have found important or interesting. This helps me out massively when in a couple of weeks time the information might become useful and I’ve completely forgotten who wrote about it, tracing back through my archive normally means I should be able to find it again fairly quickly.
- 4) Networking
Writing a blog has been an excellent way of networking with other bloggers. Creating content which is getting noticed can grab the attention of people within the SEO or pay-per-click industry from around the world and in some cases can lead to very useful contacts who you wouldn’t have known otherwise.
- 5) Generating regular traffic/subscribers
This blog has been running for just over a year now and although the subscriber count is very low in comparison to the leading blogs, currently 278, it is still a very effective method of gaining regular readers. While I don’t make any money from the blog in advertising, the additional traffic generated from readers has alternative benefits in terms of how the increase in traffic can potentially lead to users which may bookmark posts, link to a story on their own blog or could perhaps be a potential client.
It’s getting a bit difficult to find blogs that haven’t been tagged for this by now but here’s a few which will hopefully join in: