I meant to post this on Friday but didn’t quite get round to it, anyway here’s a recap of the pay-per-click advertising news I found of interest during the last week.
Google AdWords
- On the Radio: more on Audio Ads – Inside AdWords
- Introducing preferred cost bidding – Inside AdWords
- Using Google Analytics with Website Optimizer – Google Analytics Blog
- Google AdWords Preferred Cost Bidding Not Welcomed – SERoundtable
- Google Pay Per Action First Results For Publishers & Advertisers – SERoundtable
- Does “GoogleClick” Spell The End For Bid Managers? – Search Engine Land
- New Google AdWords Dashboard Looks Like Yahoo Panama – Search Engine Journal
- Google Ads Tracking Mouse-Over – Google Blogoscoped
- How to lower your AdWords minimum bid – eWhisper.net
Yahoo! Search Marketing
- Faster, Simplified Online Customer Checkout – YSM Blog
- Upgrades and Enhancements – YSM Blog
- Punctilious Punctuation – YSM Blog
- Despite Panama, Yahoo Earnings Fall 11 Percent — Investments Blamed – Search Engine Land
Microsoft adCenter
- adCenter Quality-Based Ranking – adCenter Blog
- adCenter’s New Quality Based Ranking has Issues – PPC Discussions
General Pay Per Click
- Ad Copy that Increases Conversion or Click Through Rate – eWhisper.net
- PPC, the Classic Geo-Targeted Mix – aimClear
- Google, Yahoo Speaking More Freely on Click Fraud – Search Engine Watch
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
