I meant to post this on Friday but didn’t quite get round to it, anyway here’s a recap of the pay-per-click advertising news I found of interest during the last week.

Google AdWords

• On the Radio: more on Audio Ads – Inside AdWords
• Introducing preferred cost bidding – Inside AdWords
• Using Google Analytics with Website Optimizer – Google Analytics Blog
• Google AdWords Preferred Cost Bidding Not Welcomed – SERoundtable
• Google Pay Per Action First Results For Publishers & Advertisers – SERoundtable
• Does “GoogleClick” Spell The End For Bid Managers? – Search Engine Land
• New Google AdWords Dashboard Looks Like Yahoo Panama – Search Engine Journal
• Google Ads Tracking Mouse-Over – Google Blogoscoped
• How to lower your AdWords minimum bid – eWhisper.net

Yahoo! Search Marketing

• Faster, Simplified Online Customer Checkout – YSM Blog
• Upgrades and Enhancements – YSM Blog
• Punctilious Punctuation – YSM Blog
• Despite Panama, Yahoo Earnings Fall 11 Percent — Investments Blamed – Search Engine Land

Microsoft adCenter

• adCenter Quality-Based Ranking – adCenter Blog
• adCenter’s New Quality Based Ranking has Issues – PPC Discussions

General Pay Per Click

• Ad Copy that Increases Conversion or Click Through Rate – eWhisper.net
• PPC, the Classic Geo-Targeted Mix – aimClear
• Google, Yahoo Speaking More Freely on Click Fraud – Search Engine Watch

More posts

Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.

Follow @kevgibbo

Add to circles