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// // Create a fake order ID using the current // time and the unique identifier that GA uses to // track this visitor. // var timeObj = new Date; var unixTimeMs = timeObj.getTime(); var unixTime = parseInt(unixTimeMs / 1000); var orderID = pageTracker._visitCode() + '-' + unixTime; // // This function assigns order values depending // on what has been clicked and submits the transaction // function subscriptiontracker(subtype,value) { pageTracker._addTrans( orderID, // Order ID "", // Affiliation value, // Total "", // Tax "", // Shipping "", // City "", // State "" // Country ); pageTracker._addItem( orderID, // Order ID subtype, // SKU subtype, // Product Name "blog", // Category value, // Price "1" // Quantity ); pageTracker._trackTrans(); alert("Test successful"); }

PPC Weekly Roundup - 07/04/2007

by Kevin Gibbons on April 7, 2007

Here are the main stories from the world of PPC over the past 7 days:

Google AdWords

Google confirm two changes to how top ads are displayed and make Website Optimizer available to all.
Brad Geddes discusses what determines the ‘Account Quality Score’, ‘AdGroup Quality Score’ and ‘Keyword Quality Score’ for AdWords?
John Battelle reports that AOL are to launch white label AOL-only AdWords system on Monday.
Jennifer Slegg starts a new blog with some great early posts such as Targeting keyword variations for increased search & pay per click traffic, Using dynamic keyword insertion in AdWords URLs for higher click throughs and How to Brand with Google AdWords & Pay Per Click.
Vinny Lingham posts about Google’s new metric: Impression Share.
Search Engine Guide takes a look Inside Google’s New Pay Per Action for Advertisers.
SERoundtable posts about Google entering TV market with TV commercial trial.
And the Inside AdSense blog confirms some fresh, new look AdSense ads.

Yahoo! Search Marketing

The YSM Blog confirm that short ad descriptions will be required from May, they also post an intro to finding your editorial status.

Microsoft adCenter

The adCenter blog this week talks about capitalizing the display URL in adCenter, Integrating your offline marketing efforts with an online strategy and the release of a new Microsoft adCenter welcome guide.

General PPC

Andrew Goodman takes a look at multivariate landing page testing.
SERoundtable cover the launch of Yell’s own PPC advertising solution.

There may be a couple of items I missed as I’m catching up at the moment after getting back to the UK yesterday. After going back 17 hours from Sydney to LA and then forward another 8 hours to GMT I’m still trying to work out which timezone I’m in at the moment, up at 4.30am today so I probably should be somewhere in the middle of the Atlantic at the moment!

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