I’m not quite sure where to start this week as my FeedReader seems to have been overflowing with news from Search Engine Stategies over the last few days. I’ve picked out the main PPC stories from SES New York in addition to the rest of this weeks pay per click news.

Search Engine Strategies

• Meet the Search Ad Networks – Bruce Clay
• Advanced Paid Search Techniques – Bruce Clay
• Ads In A Quality Score World – SERoundtable
• In House Big PPC – SERoundtable
• Getting Traffic From Contextual Ads – SERoundtable
• Landing Page Testing & Tuning – SERoundtable
• Creating Compelling Ads – SERoundtable
• Auditing Paid Listings & Click Fraud Issues – Bruce Clay
• Web Analytics & Measuring Success – Bruce Clay
• Admitted: “We Do Arbitrage” – Traffick
• Microsoft adCenter: Today and Tomorrow – SERoundtable
• Video Recap and Reflections on SES – New York 2007 – Pepperjam Blog

This Weeks other PPC news:

Google AdWords

• The next step in Google advertising – Official Google Blog
• A new case study on botnet-based click fraud – Inside AdWords
• Improve your account performance with expert help – Inside AdWords
• Reach and Frequency reporting now available – Inside AdSense
• Using AdWords for Keyword Research – Link Building Blog
• Google Releases Detailed Content Network Reports – Marketing Pilgrim
• Use Google AdWords & AdSense Distribution Data to Broker Direct Ad Deals – SEO Book
• Increase Conversion Rates with the Google Website Optimizer? – Marketing Pilgrim
• There are Inconsistencies in Google Adwords Minimum Bid Prices – PPC Lab
• Will Similar Google AdWords Campaigns Affect Display of Ads? – SERoundtable
• Why Do Google AdSense and Google Analytics Impressions Differ So Much? – SERoundtable

Microsoft adCenter

• Microsoft adCenter and Superpages to use Quality Score – eWhisper.net
• MSN adCenter Update Coming Soon – Search Engine Watch

General PPC

• Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine – Search Engine Land
• The first 100 impressions: What your paid keywords can tell you – Marketing Pilgrim
• Thomson provides PPC buying to listings customers – e-consultancy

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Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.