Logging into my Google Analytics account this morning I noticed the following alert:
“Over the next several weeks, we will be migrating all existing Analytics accounts to the new Google Analytics interface. You will be notified by email once your account has been migrated. For an entire month you will be able to access both the original interface and the new interface. During the migration, you should experience no interruption in service and you will be able to see all of your data regardless of which interface you use.”
The Google Analytics blog announced the new version yesterday, which generally looks like a cleaner, easier to use system.
Here’s a list of the new improvements:
- “Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.”
So far my account has remained the same but the Analytics tour shows some of the new features, focusing quite strongly upon the integration with Google AdWords.