Google AdWords have now rolled out the beta test of pay per action to all worldwide accounts.
I’ve noticed some of my UK based client managed accounts now have this activated where they meet the following upgrade requirements:
“advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis.”
For more information about this please read yesterday’s Inside AdWords and Search Engine Roundtable posts.
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
I believe the integration of analytics and feedburner would be an excellent next step. Although I wonder if eventually, feedburner will disappear as brand as it merges more with Google analytics.