The Search Works Acquired by TradeDoubler
It’s been announced today that the UK’s biggest search engine optimisation company, The Search Works, has been acquired by TradeDoubler in a deal worth £56 million which includes the PPC product Bid Buddy.
This is very big news for the UK search industry and follows iCrossing’s purchase of Spannerworks in February. It will be interesting to follow how The Search Works moves forward now under TradeDoubler.
For more information please read the press release.
Wow. This is very impressive for a Blogger blog. Very. I was sure it was on WordPress. Anyway, I’m not really familiar with the UK SEO market. Could you elaborate more on the effects this could have for us across the pond in the States? It’d be very educational.
Comment by Tinu — August 1, 2007 @ 6:09 pm