I’ve noticed a significant drop in UK web traffic stats this week which seems to be a result of the country being hit by floods.
There’s been an obvious difference for a couple of websites who’s traffic is largely from England and many of my AdWords clients have also seen a drop in clicks for UK targeted campaigns due the lower search volume this week.
Floods in Ock Street, Abingdon:
Being in Abingdon, right on the River Thames in Oxfordshire, we’re in one of the worst hit areas and a lot of people here can’t get into work so that’s obviously affecting things, I still have internet access so can’t use the same excuse! :) The floods are supposed to start clearing up now so hopefully it will improve for everyone affected and the UK internet traffic should pick back up soon.
No significant drops can be visually located on the LINX ( London Internet Exchange ) network stats: https://stats.linx.net/cgi-pub/aggregate-month
full page: https://www.linx.net/pubtools/trafficstats.html
As this is the biggest Internet Exchange in the UK I can suggest that this post is based on assumptions rather than facts.