I’ve restructured the SEOptimise website today to implement a folder name URL structure. This redirects the old .asp filenames to the new folder name version instead, there are several advantages I can see to doing this and I’ve listed the five main reasons I believe why websites can benefit from using folder name URL’s.
1) Full Domain Link Juice
- The full weight of the domain is used when using folders as opposed to sub-domains. This is because the search engines will view the folder as part of the main site rather than a sub-site.
2) More Memorable URL’s
- If your promoting the URL either online or offline it’s far easier to remember if it’s short and simple, making the user add a .html to the end makes it less likely to be remembered.
3) Looks Cleaner/More Professional
- In my opinion filename extensions can look a bit messy, I think something like www.seoptimise.com/services looks far more professional than the previous URL which was www.seoptimise.com/our-services.asp
4) Can Switch Hosting Easily
- Another factor with this change was because it’s possible the site will be moving from a Windows server to Linux in the near future. This means that the ASP file extensions would have to be changed to PHP, using the default page within a folder gets around this problem by removing the need of a file extension in the URL entirely.
5) Easy to Organise
- The root level got very messy using the previous structure, grouping this into foldernames makes the webpages far more manageable. I’ve also found some very similar webpages which are now redirected to one version instead which will help the users and search engines to find exactly what we want them to.
Feel free to add your own in the comments if you disagree or think I’ve missed any other reasons to make this change.