Brand Republic have today reported that the Internet Advertising Bureau (IAB) are currently consulting with search marketing companies in order to publish the UK’s first search code of conduct.
“Trade body the Internet Advertising Bureau has based a best practice charter on four key planks, which will be added to before the end of the year. Companies operating in the search marketing arena have until the end of the year to conform to the criteria.”
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
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