Something which I find very frustrating with Yahoo Search Marketing is how to display your ads to a worldwide audience. The current system only allows you to geographically target the location which your account is registered in, for example UK accounts can only target the UK and Ireland market. You can unblock targeted continents in your account settings, but this means that while your ad will be displayed outside of the UK it will only appear on www.yahoo.co.uk and not www.yahoo.com.
I found this information quite difficult to find at first but the email below from Yahoo clears up some of these issues and might be useful for people experiencing similar issues:
“We would like to inform you that even though you have unblocked the continents on your account this does not mean that your ad’s will show on the respective websites. This means that if someone in the US goes to www.yahoo.co.uk and enters a keyword that your ad will show. If however you want your ad’s to show on www.yahoo.com you would need to open a US account or other account depending on the country you wish to advertise in.
If you wish to advertise in other countries and you have an existing account with Yahoo! Search Marketing, you now have an opportunity to set up a sister account. A sister account allows you to have the same login details as your existing Yahoo! Search Marketing account.
To set up a sister account for any of our marketplaces please email us with the following information. Tell us what you would like your account to be called, which marketplace(s) you require the account(s) for and if you would like the same contact person for each account.
Once the sister account(s) have been set up for the marketplaces you require, you can transfer listings to these new accounts from your existing account.
There will be a set up fee for each sister account which varies by market:
UK account = £60
Other EU marketplaces = €50″