Just checking through today’s top stories on the Digg homepage and I noticed that Engadget’s story from today’s Apple event in London was followed 2 hours and 50 minutes later with a summary post focusing on the main news from the event; Apple iPhone hits O2 in the UK on November 9th.
While it’s unlikely this is intentional it is a very clever linkbaiting tactic and goes to show the power of a title headline in Digg. Engadget have essentially split the same story into two articles both with a different angle to give the Digg audience what they wanted to read twice, getting double the amount of homepage coverage, traffic and possibly links too!
Kevin Gibbons is Founder/Director of Strategy at SEOptimise. Kevin is well known within the search industry as a blogger for sites such as Search Engine Land, Econsultancy and Search Engine Watch. Kevin is also a frequent SEO speaker at a number of conferences including Search Marketing Expo (SMX), Search Engine Strategies (SES), a4uexpo, SAScon and BrightonSEO.
Exactly, title is everything. Once I had a few diggs going for a funny pic I had, but it didn’t take off. Someone stole the pic off my site and changed 1 word of the title. When I saw the title #1 on Digg, I thought “it couldn’t be”. But I clicked it and there it was, my pic stolen and someone else enjoying the link love.