5 wishs for Google AdWords Editor
We were tagged by Kelvin yesterday in his If there was an SEO Genie my one wish would be… post and as I seem to be using Google AdWords Editor more and more these days I thought I’d request a couple of new features.
While I find AdWords Editor great to speed up many tasks such as copying and moving keywords or ad groups, there’s still a couple of things stopping me being completely lazy and having to log into the web based version too.
So if I was an SEO PPC Genie, here are the new Google AdWords Editor features which I’d wish for:
- Quality Score Columns
The quality score column shows some very useful information, so it makes sense to also have this available using the AdWords Editor software. - Today’s Figures
When viewing stats you cannot select the current days figures, sending me back off to my web browser again. - Account Alerts/New Features
Another reason to log back into your account is to find out if your funds are running low or to be alerted of the new features. - Reporting
It would be nice if you could setup and email or export reports directly from the software. - Client Manager Area
Not sure if this one would work so well but it might be useful to have a client overview screen and MCC options. - Capitalisation of Names
I’ve had this problem before where the renaming of ad groups or campaigns is not processed if you’re only changing the capitalisation of these names.
I’m sure there are a few more features which I’ve missed that the Google team are probably working on already for the next version, let me know if you think anything should be added to this. And as this is a blog meme I’ve tagged the following UK bloggers to join in with their own wishes; Lyndon, Joe, Gabs, Patrick, David and the mystery PPC Blogger.
Hey Kevin,
I left a similar comment on Patrick Altoft’s blog. Hope you don’t mind if I add my thoughts here too.
I would like to have a new button somewhere that allows me to brainstorm new ads, to see if what I want to write fits in the characters limit for the headline, description and display url.
In the popup window that shows up when you click on this button, you would also have the chance to save your ad or ads that you saw online to create a swipe file you can refer to when you need inspiration.
Comment by Vittorio — October 3, 2007 @ 11:39 pm
The ad tool at the bottom allows you to get a decent idea of what they will look like. Just make sure to keep it on pause if you want keep it from going live.
The preview window updates as you type.
check out my blog for more ideas.
adwordseditor.blogspot.com
Comment by Dan London — October 10, 2007 @ 5:47 pm