With all the talk about buying and selling links in recent months I’d assumed that most SEO’s had realised Google is pretty serious about cleaning up spam. Given the fact Google is willing to hit sites just for selling links I was amazed this week to find a new client with doorway pages added by his SEO company.

The pages were pretty easy to spot and will be removed ASAP but if Google had spotted them the site would have been banned or hit with a penalty at least. Funnily enough the doorway pages actually ranked lower than the real pages as they didn’t have any links pointing at them.

Incidents like this really bring home how far behind the times some search engine optimisation consultants are. Doorway pages are a 5 year old method and yet a company in the UK is still adding them to sites this year.

For webmasters with small sites its worth using the site:www.yoursite.com query in Google and looking at all the pages you have indexed, just to check whats there. If you see pages that are either not supposed to be there or that are not useful for your visitors then its time to ask an expert to take a look.

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