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Don’t rely on one type of link for PageRank

by Patrick Altoft on October 25, 2007

The furore surrounding yesterdays PR downgrades doesn’t seem to be dying down yet. I’ve managed to steer well clear of Digital Point so have happily missed most of the discussion so far.

The sites that lost PR include a lot of big names that have not lost rankings in Google so most people won’t really care. However a loss of PR does make you a bit worried in case a ranking penalty is around the corner.

Most sites that lost PR are probably just the victim of Google bringing their scores back down to where they should be. Having adjusted for paid links and devalued links across site networks there must be a huge impact on PR calculations.

This update really brings home to me that websites should have as many links as possible from as many different sources as possible. Relying on one type of link is never a very good idea.

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