Most people will tell you that to get better rankings you need more links. However, in the majority of markets this simply isn’t the case.

A lot of websites for offline companies such as small shops, garages, sports clubs can rank perfectly well for their main keywords with only 10 or 20 good quality links.

Before you start spending time building hundreds or thousands of links it’s often best to look at the sites you want to beat and see how many links they have. If your market is ultra competitive the number of links will be 50,000+. In some markets you might only need 50.

Once you figure out how many links you need you can start to build a strategy to help you get them.