With Christmas 2007 coming to an end most webmasters are thinking about how best to promote their sites in 2008. Many people are also doing a bit of forward thinking and writing a strategy for next Christmas.
Check Google Trends to see if any of the hot terms from this year are likely to come up again next year. Use these to predict next years terms. For instance if a new toy comes out that requires web activation make sure you rank highly for the activation url.
Imagine if your affiliate site ranked for the www.zune.net/setup page and had some links to Zune accessories.
Some of these terms are very easy to rank for with a bit of planning. Most navigational queries have only limited competition.
What search terms will be popular over New Year? The Google Trends data doesn’t go back that far but it will be interesting to see the results.