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January 21, 2008

Yahoo integrating del.icio.us but the UK won’t notice

Filed under: yahooPatrick Altoft @ 5:20 pm

Yahoo is apparently in the process of integrating del.icio.us tags into their search results but I don’t think anybody in the UK will actually notice. Hitwise has reported that Yahoo has less than 2.05% market share over here now and don’t even feature in the top 4 search engines any more.

Most people in the UK only ever consider using Google to search. Some know about other search engines and are put off by the number of adverts, a lot say Google is just a better search engine.

Whatever the result it’s clear that even if Yahoo and MSN do something really amazing they can’t beat Google because not enough people know about them over here. The average web surfer wants nothing more than to find stuff, quickly. How can anybody compete with Google in this climate?

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