With Google clamping down on link buying maybe 2008 is the year you clean up your link profile. The problem is that sometimes it’s almost impossible to figure out what to do, especially if you think you might have been given a link buying penalty.
The first step would be to contact any link brokers you use and ask them to remove all the paid links that you think could be spotted by Google. My guess is that if you are really worried the best thing is to only buy links from inside the content of legitimate sites but the number of links you remove would be your call.
The problem is that some of the links will have been flagged as paid and some won’t. Some will be helping you and some might have got you a penalty. My advice is that for every link you take away you need to add at least one high quality natural link. That’s going to involve some serious work.
Google is quite fussy about making link sellers remove all traces of paid posts from their archives before their PR is reinstated so I expect link buyers will have a very hard time indeed getting their rankings back. My guess is some will be dead in the water for years.
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{ 4 comments… read them below or add one }
Thats some good advice there. and whilst it will be a lot of work for the webmaster who needs to request or take down all paid links, i think in the end, it will be worth it. Natural links is always the way to go and i’ve never purchased links, but i do think Google is contradicting themselves. I mean, they are the biggest link-selling company in the world!!!
A very good post to everybody., its better to have a quality link that is not a paid link.,
I think it’s much better if we’ll just stay away from purchasing/buying links. They are counted as backlinks but the benefits are the same with the natural ones..so i’d rather choose natural free links instead - plus, it’s hassle free
I agree with this post. I’ve always supported the idea that sites that wholly practise links should be penalised and very hard as well. Just do the right thing and see the benefits in the long run.