Exchanging links is decidedly unfashionable in SEO circles and yet it’s the first thing most new sites do when they launch so who’s right? The answer is that getting some decent incoming links from similar sites is a good thing, even if you have to exchange links to get them.
Having a list of 20 or so sites on a links page and getting reciprocal links is going to help your rankings in most industries so don’t be worried about it. The key is to make sure you don’t exchange links with sites that have hundreds of reciprocal links as they won’t be passing link juice.
Once you have done your 20 exchanges you need to stop and think about new ways to generate links from similar sites. One of my favourite methods is to exchange links within news articles or blog posts. Sometimes I write about a blog a few times and they link to me a few weeks later from another post but the process can be more specific. For example the companies could agree that they link to the other site in alternate weeks and always use some helpful anchor text.
Google sees these links as highly valuable and as long as you don’t abuse the system they will count and help your rankings.
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i guess exchanging links is not “sexy” at the moment- but it definitly works, provided its done with the other methods too.
Paul
PS: your Right..dont abuse the system…..
Exchanging links unfashionable? Who’d have thought. Judging by the dozen emails I see most days asking to to do a link exchange with my main site I cannot see that it’s any less popular now than it ever was. But, from my site’s perspective, why on earth would I want to give away a PR7 or PR6 a link in exchange for a PR3 on a sub-page with dozens of entries? I’ve never been a follower of fashion…
db