Do I Really Need to Perform SEO for My Website?


This question may seem like a no-brainer, but actually, the answer is not necessarily yes in all circumstances. If any of the following examples apply to you’re website, you may not be in need of an search engine optimization campaign right now:

  • You have a website that you really don’t want strangers to find, such as a training tool for your employees, a classroom tool for your students or some sort of communications platform/blog which is intended for employee’s or family members only.
  • You already have a website which is ranking well, and you’re fully satisfied with your sales, website conversions, and incoming inquiries, and you don’t want to rock the boat.
  • You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next couple of months. This is not to say that SEO can’t help you, but good SEO takes time. You may need to focus your energies elsewhere right now.
  • Your site is going to be completely rebuilt or redesigned in the next couple of months. If that’s the case, be sure to incorporate SEO tactics from the outset. Anybody can have a go at SEO, and i would always encourage you to do some research and try the SEO for your site yourself, but if you really don’t have the time, and want your new website in expert hands, consider hiring an SEO agency to work with your web designer from the outset.

It is a rare site indeed that couldn’t use a little improvement in the SEO department. And, with the importance of SEO on the rise, if you don’t need it today, it’s a good bet you’ll need to brush up your SEO smarts for tomorrow.

Guest post by Andy MacDonald from Swift Media UK.

Andy's blog is about creating content your site’s visitors will fall in love with, it’s about teaching you the most important tips to help you succeed in what you do. It’s about providing tips and tricks on marketing your blog or website successfully and gain top search engine rankings.
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4 Comments

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  1. davevano says:

    You already have a website which is ranking well, and you’re fully satisfied with your sales, website conversions, and incoming inquiries, and you don’t want to rock the boat.

  2. If your site is supposed to be for only selected users(i.e. family, friends, employees) and you are using blogger, then you can simply make the blog private and only accessible by password only. Hope this helps!

  3. Leo F. Swiontek says:

    Certainly SEO is needed for a site to rank higher. People spend lot of money in getting hundreds of links. But my experience says only few quality links can rank a site higher.

  4. How can you determine what makes a link better quality than another Leo? any advise please.

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