Jill Whalen has become the latest SEO to join the SEO standards debate with an interesting post on Search Engine Land.
In the UK SEO doesn’t seem to be suffering from a reputation crisis, aside from frustrations about people being cold called. The industry is healthy and, in the main, people are seeing strong results and very few companies seem to be ripping people off.
If SEO companies started upsetting too many clients then the authorities in the UK would be quick to take action I have no doubt which sort of makes any SEO standards obselite. What would the standards say about buying links? If buying links wasn’t within the standards and a company got caught would they be ejected from the system? If so then this would no doubt cost them a lot of business.
Personally I don’t think the industry needs regulation and can’t see how an independent body could hope to govern such a diverse set of businesses.